Spotify has changed the way we listen to and share music in a dynamic, profound and irreversible way. Fans across the world can access songs, albums and entire back catalogs at the click of a button, and the artists behind the music get paid for every one of those streams.
Isn’t that incredible? Music labels are no longer a necessity. The power is in the creators’ hands more than ever before.
But it isn’t just a case of releasing a song onto Spotify and hoping for the best. With over 60,000 new songs being uploaded to Spotify each day, the main question for the contemporary musician is now this:
How do you get your music heard in such a crowded marketplace?
Enter Chris Greenwood, a.k.a. the award-winning Canadian rock artist Manafest.
With a million monthly Spotify listeners and 130 million streams, Chris knows how to harness the power of this incredible music sharing platform. He understands how to trigger the algorithm, how to pitch and get added to editorial playlists, and how to co-create with other artists to enhance your profile and your reach. He’s a virtuoso of marketing and promotion, and his Waterfall Release Strategy (shared in detail in the book) has been one of the keys to his own phenomenal success on Spotify.
But mostly, Chris knows how to reach people. And in this era, if you want to be both a financially lucrative andcreatively fulfilled musician, you need to build a fanbase and keep it growing. That’s how you get streams, and that’s how you make a profit on Spotify.
This book is the result of over a decade of careful research, thoughtful experimentation, and ultimately the mastering of Spotify.
Chris’ career has grown in tandem with rise of Spotify, and there is no better, more inspiring, or more direct guide for your journey into the new singles economy than this.
I always knew I was the architect of my own destiny — and you, my friend, are the architect of yours.
— Chris Greenwood